In 2008 the Confianca group bought Ach Brito and took the immediate decision to not advertise Ach Brito and its luxury line Claus Porto anywhere. Their gourmet hand-made soaps would be for those who searched for them. It was probably the first time in the history of advertisement that a brand said "this shit will sell itself". The results were amazing, the Scandinavian and Japanese markets began buying their hand crafted soaps like there was no tomorrow.
The big breakthrough in America came when the queen mother Oprah Winfrey herself did a whole segment about Claus Porto on her show and confessed she used it herself. It was our very humble version of the British invasion. It was the Portuguese invasion and with soap. A truly fresh and wonderful smelling invasion.
When I was in Portugal last year my mom was always buying me Claus Porto soaps, and I brought back to the states a bunch of Claus Porto's to offer as well as a big bar for myself. My mom always says the way you smell is important for your self-esteem, and she is always right.
Yesterday, someone who came back from New York offered me a "brise marine" flavored Claus Porto bath soap. I am really happy. I just used it. I unwrapped it from its carefully folded paper cover. Claus Porto's are a piece of art. My bathroom still smells like brise marine. A piece of Portugal in Hollywood. All I wanted was to offer Claus Porto to the New York traveler and she ended up offering it to me.
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| My very own brise marine Claus Porto bath soap bar. |
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